CREATING DIFFERENT TYPES OF DIGITAL MEDIA:
To be more specific – creating content for a variety of digital platforms.
Different content gets published in different ways and appeals to different target audiences.
The more you can cover the other platforms and finding influencers and ways of distributions via these certain platforms, the more authority you will build up.
For instance, turning your articles to audio format, video format, slide share format, will help others engage and share with your content in different ways and get your ideas and content seen by different audiences that might not have discovered it otherwise.
Here are the list of digital content types that you can create and share on various online platforms to help grow and engage with your audience
1) Blogs / written articles (there are a wealth of different content types you can generate just by writing – how to guides, reviews, lists, interviews)
3) Pictures / Memes type
4) Social media posts
6) Slide Decks / Keynotes
7) Pdf files
8) Audio / Podcasts
The thing is, once you have created a great piece of content regardless of the medium, you can transfer that idea and premise to other forms of digital media. I.E you can share the audio format of an interview via soundcloud.com and transcribe that same interview to a written blog format. You are serving two distinctive audiences via different digital content – it’s your job to figure out what content needs to be converted for accessibility and to figure out how you’re going to drive traffic from that content to your blog or platform.
Each niche will have different trends and preferences. It’s up to you to deliver that content to them in a way they like to consume.
You don’t want to just write lots of content for the sake of writing, it needs to have purpose, an aim and a clear message. Finding content that has already proven to be popular is a great place to start in your quest to generating traffic for your website.
Your holy grail to getting your site launched and big on the radar of Google as well as other influencers is to a) have a consistent promotion / content strategy b) creating one piece of content that gets the ball rolling for you and gets you noticed, usually by way of a buzz of traffic c) have enough content around your stellar piece of content so readers and your audience remain engaged
The 2 biggest drivers of traffic on the web currently as of 2016 are google.com and youtube.com.
That means if you want major exposure online you will need to concentrate on these two sites.
You will need to have the certain skills as follows for the two sites:
Google.com = SEO / Written Content
Youtube = SEO / Video Content / Social
Basically you are trying to rank for high search term keywords on both the above. However, there are other marketing methods to obtain high traffic and volume from the two above channels.
It’s called creating your own buzz or search term (making something go viral). A very complicated process, but normally done via heavily influencing social signals and video or other digital media content that connects with a wide range of audiences.
Music is also a great piece of content that can go viral with the right influencers and promotion strategy in place.
Beyond the hum drum of personal affairs and stories, the type of creative digital content that tends to get readily shared on social media channels from external sources tend to fall under the below categories:
Articles/news stories, Films / Videos, Music, Pictures, Websites, Physical products,
Further down the list, the next main English speaking websites as of 2016 is Facebook at third, Wikipedia at six.
Facebook.com = Social Content / Pictures / Articles / Videos / Music / Podcasts /
Here are just a few examples of where the majority of traffic lies within the whole world wide web. If you can tap in to these resources somehow and leverage their traffic on to your sites, you will become successful in your mission towards effective online marketing. Understanding your site to be successful will use a lot of these popular sites as naturally, it would be included in conversation around these “top sites” and be mentioned if you were a reliable or trustworthy source of information.
Once you are able to open up referral traffic from each of these, you will more than likely be on your way to dominating search engine results and countless other cross promotions you may dream up.
facebook: 3 reddit: 24 instagram: 17 twitter: 14 linkedin: 22 imgur.com:53 pinterest: 62 github.com: 65 soundcloud.com: 121 vimeo: 119 dailymotion.com: 116 slideshare.net: 130 stackexchange.com: 153 quora.com: 154
You will need to scour the web for relevant questions and ways to come up with content, what people are looking for and providing a solution to their common problems.. this is your content strategy as well as contributing your own thoughts towards the certain topic.
You can also gather a list of your competitors and find the relevant ones that seem to be doing well across their SEO/Facebook/Twitter or other social media campaigns and analysing their posts and content which get the most social media shares. If this same post gets a ton of relevant quality backlinks coupled with the social media shares, you can be sure this is a good site which receives a fair amount of traffic and has regular content being updated to their site and with a following.
Following sites like these and keeping up with trends in your given subject will help you to become a thought leader or tastemaker.
To follow blogs in your chosen niche try feedly.com – this tool collates and provides daily updates of the blogs you input.
Keeping on top of the current or most shared topics and digital media, gives you an insight to what makes what go viral, who the thought leaders in the industry are – and how you are now a part of that process. This process is an ongoing concern, you will need to have your ear to the community when creating content if you are to create content that builds up an audience and retains it.
Another way to get a perspective on niches especially within the music industry is by visiting gigs to understand the local knowledge on that certain genre.
For instance, visiting and chatting to fans of the Berlin techno scene are going to bring you up to speed quicker on the better venues and DJs and parties.
Visiting places like LA where there is a lively hip-hop scene may bring you closer to the sounds you are listening to, which is in close relations to the people the artists are associated with in person. You will also have access to the same locations and venues, where the musical genre you want to make is usually embraced in the everyday culture.
Thankfully there are analytics tools out there to track user locations – so you don’t need to waste time figuring out where your likely fan base is.
Soundcloud has one built in to the pro interface There is also Google Analytics to track users on your blog or website.
It’s good to know that there are other sites and content creators out there just like you because: a) it makes your life so much easier in the long run b) you’ll have an endless supply of new content to replicate and improve upon. c) it gives you more insight and knowledge to your niche and thus enhances your authority on the subject when you do come to create digital media, wether it be written, audio or video. d) it enhances your own creative skills
The longer your list of competitor sites the better but obviously once you start going more than say 1000 are they really competitors in your niche? Ideally you want to create a list of competitors no less than 50 – somewhere around 100-250 sounds about right and comprehensive enough.
You can find and research your competitors with the following tools:
Starting off with maybe 2/3 different sites that you know that are similar to yours, you can start building your list.
1) SEMRush organic competitors
There are ways to research competitors:
2) Ahrefs organic competitors
3) Sites related to query with google.
4) Alexa – similar sites http://www.alexa.com/find-similar-sites
Identifying Influences in the Industry
BuzzSumo for Facebook / Twitter
Finding popular youtube channels and subscribing to them, what videos on certain topics tend to get the most views and comments?
Add popular videos to your content ideas list.
Ideas for content
You are probably best starting out with a mind map for content creation ideas.
Draw lines out radiating from your central core topic to find as many sub-topics as you can.
From your sub-topics or related ideas to the core theme, you can start to visualise ideas that you might write about.
You can also use question sites, forums, youtube to come up with answers to questions often seen on these sites.
Create a list of content ideas in a spreadsheet file, google sheets is my preferred software for this.
When you first start your creative venture, you will want to have at least 10-15 pieces of decent content ready to go. This means 10-15 songs, videos, blog posts, memes, infographics etc.
This will be enough to give your audience a taste of what’s to come and enough for them to follow you on a social media channel or by capturing their email.
Remember you won’t figure out what content your audience wants until you start to promote it but you can skip the guess work and start building traffic right away by producing already proven content.
Producing the right content for maximum traffic
Once you have identified key influencers and competitors, you can find the content they regularly promote share and retweet from their other users and friends by scanning and seeing what content it is that they regularly publish.
You want to replicate the content that tends to get the most shares. You will need to analyse what content of theirs gets shared and what exactly gets shared the most.
For instance if they publish a video post on their Facebook and it gets 400likes vs an article repost which gets only 200 – you obviously want to create a youtube video for their Facebook page!
Once you have created a particular type of digital content for an influencer you will be able to promote this to other influences down the line.
Your job is to figure out how your competitors are doing well, replicate their influencers that are helping them to promoting the content and getting to know people in the same circles.
Finding out where your audience lies is half the battle in online promotion. However, once you are able to tap in to traffic from one site figuring out how to get traffic from others won’t be as hard.
Once you have figured out a basic content strategy as well as some of your keyword opportunities, it’s time to get promoting that new piece of content.
Here are ways surefire ways to promote your new piece of content.
If you’ve built up 10-15 pieces of good/great content, you won’t have a problem utilising these techniques to get traffic towards your blog or content.
One of the best tools for outreach is BuzzStream. Experiment with different strategies for different users that you come across. Cold cold emails will work for certain scenarios, other times you may need to become familiar with the user and social circles in order to get yourself a share on their list.
For instance, if you’ve identified a key influencer in your niche – you will get higher engagement rates and shares if you actually get to know them on twitter/facebook first.
If they’ve liked or replied to one of your comments, only after that point is it appropriate to ask them to share your content.
So if you’ve created a variety of different digital content it’s time to get involved with these communities and find out what works.
Getting involved with different types of websites that have different forms of media will attract links to your content and social shares but more importantly engaged another type of audience you wouldn’t have engaged otherwise.
Ok, so we’re assuming you’ve already registered most of your social media accounts on the major platforms as mentioned earlier.
When you’re first starting out, the key is to focus on two or three social media platforms to begin with until you start to build up a following on each and become familiar with your influencers.
For me as a musician, my priorities lie within Facebook, Twitter and YouTube.
The reason being is that once you build up a following on one, the rest will follow suit with a little bit of effort and creativity.
To build up an initial Facebook following here are the techniques, bearing in mind a little social proof of bought likes isn’t such a bad idea something like 250-500 likes:
Small Ads Leveraging another Users’ Audience Joining Groups
Follow / Unfollow technique tends to work best to get initial traction Consistent content strategy for others to retweet
Youtube Comment on other people’s videos
Soundcloud Comment/Like on others tracks Join groups Follow/Unfollow users
Use ad services such as with clickbait style articles:
cited from: https://blog.kissmetrics.com/17-advanced-methods/
There are various tools to use that track certain keywords on social media sites and other sites so you can jump right in to the conversation and get a relevant backlink to your content.
Do enough commenting and this trickle type of traffic will build up over time.
What’s more – you’re connecting to all members of your audience and not just the big guys. Being connected to all members of your audience is important in creating the right content and becoming an authority in your niche.
In this example I am using BuzzBundle to go around posting on relevant videos, finding blogs and other forums to post links back to your site and start driving referral traffic. This will be your initial source of traffic until you start figuring out how to get rankings on google. Once you start promoting your content across social media platforms, you will automatically start getting links from other sources.
Trying to get links from blogs can be obtained as per following:
Outreach Guest Blog Posts
CONSISTENT PROMOTION / CONTENT CREATION
Create 20 pieces of snippet content per post for social media sharing that is set to autopost at busy and peak periods. This means write long 2000+ posts if possible so that you are able to extract quotes which are posted via Buffer or another similar posting program which then links back to your site automatically.
If you are a user of WordPress, I highly recommend getting Coschedule – it has a brilliantly laid out calendar system that enables you to schedule all your posts, tweets, quotes at specific times to your audience. It also allows you to use more accounts, so you could probably link up a few and get your message out there more.
There is a little learning curve with Coschedule, but once mastered and understood you will be far more effective in your updates to all your blogs and social media profiles. This is essential to keeping and building a readership as they will start to become dependant on regular updates to your sites.